Target is known as one of the most leading online store. It has many departments that include women’s fashion, home and furniture, baby, kids, etc. Among all of the departments, the most popular one is the women’s fashion. Recently Target collaborates with Prabal Gurung, a well-known designer originated from Singapore but now live in New York. Target chooses him because of his talents.
Everyone recognizes that Prabal’s design always sets a special character and Target believes that he can build a character on his design that remains people of Target itself. Target is very optimistic that Prabal Gurung collection will really hit the market. As it is still in the beginning of the year, there is also an expectation that the collection will be the fashion trend for the rest of the year.
The Revelation of Prabal Gurung’s Collection
Prabal said that it was an honor for him that a big online retailer like Target asked him for collaboration. He is very excited about that because his design can be enjoyed by wider customers. Actually the collaboration between Prabal Gurung and Target has already started in October. This month, the collection was revealed to public. It is unveiled that design incorporates the combination of feminine prints and vibrant colors. It is intended to hit the spring season. The collections will be available in the retailer and can be bough online in the middle of February. Unfortunately the collection is only available in limited edition. It means buyer should compete to buy the collection.
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The Inspiration of the Design
According to the Singapore-born Gurung, he collaborates with some other designers in this project such as Missoni, Proenza Schouler, Jason Wu, and Rodarte. He set the theme and works together with others to create the collection. He said that generally the design is inspired by love.
He illustrated there is a girl with a long love journey with all of sadness and happiness she goes through, from the first time she meets his sweetheart and finally the gentleman ask the parents’ girl to marry their daughter. The collection reflects what the girl wears during her love story. This inspiration idea sounds classic but the result is magnificent. For more details, you can see the collections clearly on Target.com lookbook.
The Prices for Clothing and Accessories
Prabal Gurung collection for Target is sold in affordable price because the intention of this project is to reach wider customers. Customers can buy both accessories and clothing at $13 up to $200. They are very cheap, right? Because the selection is limited and the price is less expensive, customers should compete one to another to buy products in Target otherwise they will get nothing as all of the collections are already sold out.
The representative of Target says that although the price us cheaper, the quality is good. Target collaborates with a word-class designer. Of course the design and the quality of fabrics are excellent. So, do not miss a chance to buy stylish clothing and accessories. Shop and look the whole collection at Target for your colorful spring.
